by Admin | Mar 23, 2018 | On Page SEO
How to Setup CloudFlare Free CDN in WordPress site!
What is the CloudFlare CDN
In the last article, we talk about How does CDN increase the performance of your site?If you want to learn online marketing especially SEO(Search Engine Optimization) you must know how does CDN benefits to your website. if you have missed the article, then just click on the link.
In this you will see how to setup CloudFlare CDN for your WordPress site. Before dipping the entire process, you need to know what you need to know before.
Firstly; Of course, your domain name registrar must have access to the control panel, because you have to point your domain to the CloudFlare name server. That is, when the visitor’s request for your website, CloudFlare can serve the visitor through the CDN service.
Secondly; You must have access to the WordPress control panel. If you have these two accesses, then let’s start the rest of the process …
Step 1 – Create CloudFlare Account:
Create CloudFlare Account
At first, you have to go to the Official CloudFlare website and need to create an account. At the top right of the site, you will see a sign-up button, which you need to click on a sign-up form, and by filing it sign up the account. It is easy to sign up here, just entering the mail address and password. If you already have an account made in CloudFlare, then just skip this step.
Step 2 – Adding Domain to CloudFlare
Adding Domain to CloudFlare
With an email password entered, you will be requested to add a domain to your account. Now you have to enter your website domain in the blank room below and click the scan DNS record button. After clicking here, it may take a few minutes to scan the DNS record, so be patient.
Step 3 – Checking DNS records At CloudFlare
Checking DNS records
After the above-mentioned scan process has been completed, you will see the scanned report of the third step of your domain. You can enable or disable CloudFlare in different sub-domains. I prefer to enable CloudFlare for your naked domain name and for the WWW sub-domain. This will also work for both naked and un-naked www. domain. Once the domain is selected, click the continue button.
Step 4 – Points your domain to the CloudFlare name server
Points your domain to the CloudFlare name server
After selecting the step above, you will be asked to select a CloudFlare Plan. You choose the free plan and click the Continental button.
Now you will be given the CloudFlare Nameserver, login to your domain registrar control panel, and replace your domain name server with the CloudFlare name server. Note that the control panels of different domain providers are different here. If you do not understand how to change the name server, contact your domain provider or tell me your problem by commenting down. And once again, click the continue button.
50% of your work is finished, now you just need to configure your WordPress site, and it will end all tasks.
Step 5 – Configure CloudFlare WordPress
Configure CloudFlare WordPress
Configuring Cloudflare in WordPress is a simple matter because CloudFlare has a dedicated plugin for WordPress. Just log in to your WordPress control panel and install the CloudFlare plugin. When the plugin installation is completed, then the plugin should be configured now. So, from the Plugin list installed, find the CloudFlare plugin and click on the setting option.
Now you will be taken to the CloudFlare login page, where you will be asked for an email address and API key. To get API Key, click on Get your API Key from here button. You will now be taken to the CloudFlare account, where you will find your API key. After getting the API key, and by entering the email address and API key on your WordPress plugin, click the save button.
Now, you will be transferred to the plugin’s original settings page, where you have to click the Apply button from the default setting option.
I would like to recapture you here to enable the automatic cache option. Just click on the Enable button, the setting will be enabled. Your website is now fully ready. Congratulations to you! You can now see a lot of difference in your site’s loading speed.
so you can easily enable CloudFlare CDN for your WordPress website at free of cost. CDN stores your site’s cache in different locations. But if your site keeps getting regular updates or more, then CDN is not good for use. Because, if you update your site, visitors to different locations will see the old version of your site. Anyway, if you have any questions about CDN, you can tweak me down.
by Admin | Mar 22, 2018 | On Page SEO
How Does Search Engine works?
Search Engine is a very strong program that can find any information on the internet like finding a pearl on the ocean
Online-arketing-bd
Actually, the core duty of a search engine is searching content out on the internet and deliver a qualitative and relevant content based on the keyword or phrase search by any user. Google search engine is very strong in the world then than the other.
For example, when a user search for a content using a keyword like “online marketer in bd” Crawler will analyze thousands of ever visited and qualitative web pages and then it will synchronize those pages through numbering and display the most relevance qualitative results on the front page of SERPs. Crawler also prefer to display authentic content.
Crawler is also known as Bot or Spider. It has very strong algorithm that it can examine content quality and authenticity. But still it is trying to develop its algorithm and making it database an ocean with more content.
Another most important duty of crawler is to index all new content from the internet.
From where crawler collect content?
When a web search is made by any user, crawler made a quarry for the relevance content which is already indexed in its database.
Before showing results search, engine evaluates a lot of different factors (almost 200) to pick the results including how your content is written, what’s your focus keyword, how authenticate your website is by other websites? works before the results. Crawler looks for two most important things when searching for any content.
Relevance:
Crawler is determining to analyze thousands of webpages for the relevance content on the internet. Because, it always tries to show the relevant results on SERPs. It tries to matched the keyword or phrase exactly with the content, and show up on the search engine result pages.
For example: when a user made a web search regarding the keyword like “ SEO Service”, crawler can understand that the user is searching for information about that phrase. So, it analyze those webpages which a has a great relevancy and keyword focus content on this topic and get those webpages on the first page of SERPs.
Again, when a user search for a local keyword like SEO Service in BD” crawler can understand that the user is looking for a SEO service provider near his business. So it took those relevant webpages on the first page.
Authenticity:
2nd point is ‘Authenticity’, which is very important to come up on the first page of search engine. Because, crawler also prefer to get authentic content on the SERPs.
For example, when a web search is made, crawler look for authentic web pages and content.
Now the question can arise that how search engine measure authenticity of a webpage. It’s simple, crawler looks for the reference or vote by another authentic website, we may call this process backlink creation. Another process is review, which is totally depends on the internet users.
by Admin | Mar 21, 2018 | On Page SEO
How does CDN increase the performance of your site?
CDN increase the performance of your site
Everyone likes fast loading websites. Not only your visitors but all search engines, including Google, Yahoo, MSN etc. the search engine also give green signal to fast loading websites. You may have a great website that uses high-quality images, there are many texts if you have created a site in WordPress, then you have installed many plugins there! But as long as you try to work with your site, it will take a long time to load it. And to make your website faster, you will need to do website optimization.
Although the website has many methods of website optimization, in this article I will discuss website optimization using CDN (content delivery network) which is one of the most important On-page SEO factors. And if your site is created in WordPress, you can increase the speed of your site at a free speed, and do not have to deal with the complicated setup process!
What is CDN?
Content Delivery Network
To get a clear idea about CDN, there should be a light discussion about web servers and the Internet. See, whatever the sites you visit on the Internet are physically stored on some web server in any of the countries of the world. Web servers are like computers and computers have special software installed. Now, how do you download any pages from that server using the Internet? – On the Internet, all servers and client computers are tied to the same connection formula.
Now, suppose you have a website yourself; Now you have not been able to host it on your computer, of course, you have to hire a server from a web hosting company and host your site there. the server location of your website can be anywhere on the planet, let’s say your website’s physical server location is in the USA. Just imagine, when a visitor requests for your site in the browser, then your site page load from the USA to reach the visitors’ computer via Ethernet cable or fiber optic cable or satellite.
Although the speed of light is very high, but then there is a speed limit. According to science, no signal or communication system can travel faster than light. And if speed is limited, it means that the visitor’s computer as far from the server computer, it will take time to reach the page on the internet!
Now that your web server is located in the USA, your site will load quickly in the USA, but your site will be slow loading from Asia. or any other continent. Because, To travel to your site pages up to Asia, it will have to cross many oceans, with many types of connections before it can reach you. Now your site may be in the USA, but if you create a Bangla site or target a site to Asia, then there will definitely be more Asian visitors. In this case, you must host your sites on Asian servers to provide faster page load.
But suppose you have a good visitor of your site from USA, Asia, and Russia also, and it’s important to keep all the visitor and give them a faster website. what do you do? , here is the role of content delivery network or CDN. When you connect your site to a CDN network, those networks collect the cached copy of your site and keep them stored on CDN servers in many places around the world.
Now if an Asian visitor wants to visit your site, then he is shown pages from the CDN server located in Asia, the American visitor shows pages from the American server. In this way, the visitors to that location will be able to serve pages from that location, so the site loading becomes much faster. This knowledge about CDN is enough to run a faster website!
What is the CloudFlare CDN?
What is the CloudFlare CDN
From the above paragraphs, you have surely understood, what CDN is and how it works. And if I talk about CloudFlare CDN, then I can understand that “CloudFlare” is a CDN Service Provider. These are the most popular service providers for CDN Provide in the world. There are many CDN servers in the country, which are enough to give your website rocket loading speed.
Already, CloudFlare is not just the CDN, but much more. They offer CDN, and web security, from various website development improvements. They have both free and paid type service, although you can do a lot more with the free service, the paid service will provide you with some more advanced features.
It does not matter in which platform you have created your site, you can use CloudFlare for any website. But if your site is created on WordPress, you can definitely make your site faster with the CloudFlare in a much quicker time.
Click here to learn How to Setup CloudFlare Free CDN on WordPress site?
by Admin | Aug 16, 2017 | Keyword Research, SEO
কিওয়ার্ড কি?
সার্চ ইঞ্জিনে সার্চ করার জন্য আমরা যা কিছু লিখি তাই সেগুলোকে কিওয়ার্ড বলে।অর্থাৎ কিছু শব্দের সমন্বয় বা কোন ফ্রেজ যখন আমরা সার্চ ইঞ্জিনে সার্চ করার জন্য লিখি সেগুলোকেই কিওয়ার্ড বলে। বলা হয় যে কিওয়ার্ড হচ্ছে এস ই ও প্রান।
নিচের ইমেজটি ভালো করে খেয়াল করলে দেখবেন সার্চ বক্সে ২টি ওয়ার্ড লেখা হয়েছে “Keyword Research”, মূলত এটিই হচ্ছে কিওয়ার্ড। যার ফলে, সার্চ ইঞ্জিন SERPs রেজাল্ট পেজে কিছু রিলেভেন্ট রেজাল্ট শো করছে। অর্থাৎ সার্চ বক্সে আপনি যা লিখে সার্চ করবেন তাই কিওয়ার্ড।
What is Keyword Bangla
টাইপস অব কিওয়ার্ডঃ
SEO ক্যাম্পেইন এর কথা চিন্তা করে বিচার বিশ্লেষণ এর মাধ্যমে কিওয়ার্ডকে কয়েকটি ভাগে ভাগ করা হয়েছে।
- Broad Match
- Exact Match
- Phrase Match
- Long Tail keyword
by Admin | Jul 16, 2017 | On Page SEO, SEO
সার্চ ইঞ্জিন কিভাবে কাজ করে? How Does Search Engine?
How-Dose-Web-Crawler-Works
সার্চ ইঞ্জিন সম্মন্ধে আমরা সবাই জানি। আর বেশিরভাগ ক্ষেত্রেই আমরা Bieng, Yahoo বা Google Search Engine ব্যবহার করে থাকি।
সার্চ ইঞ্জিনের মুল কাজ হচ্ছে ইউজারের সার্চ কুয়ারি অনুযায়ী ডাটাবেজে সংরক্ষনকৃত তথ্য অনুসন্ধান করে Relevant ও Autoritative Content SERPs এর প্রথম পেজে নিয়ে আসা এবং ইউজারের চাহিদা পূরণ করা।
আমরা সব সময় দেখি যে সার্চ ইঞ্জিনে কোনো কিছু সার্চ করলে, সেকেন্ডের মধ্যে আমাদের কাঙ্খিত রেজাল্ট পেয়ে যাই। অনেকের মনে হয়তো এই প্রশ্ন জাগতে পারে যে এত দ্রুত সার্চ ইঞ্জিন কিভাবে এতোগুলো রেজাল্ট দেখাতে পারে? আবার এই প্রশ্নও আসতে পারে যে, কিছু রেজাল্ট প্রথম পেজে এবং কিছু রেজাল্ট ধারাবাহিকভাবে পরের পেজে আশে, তো কোন রেজাল্টটিকে প্রথম পেজে দেখাতে হবে এবং কোন রেজাল্টটিকে ২য় পেজে দেখাতে হবে সার্চ ইঞ্জিন সেটা কিভাবে নির্নয় করে?
প্রথমে আমাদের জানতে হবে যে সার্চ ইঞ্জিন মূলত কি কি কম্পোনেন্টস নিয়ে কাজ করে। এটি মূলত ২টি কম্পোনেন্টস নিয়ে কাজ করে।
১। Crawler
২। Algorithm
একটি ওয়েবসাইট বা পেজ যখন পাবলিশ হয় Crawler তখন স্পাইডার / বট এর মাধ্যমে ঐ পেজ থেকে ইনফরমেশন বা তথ্য সংরহ করে এবং পেজটিকে নিজের ডাটাবেজে Index (সংরক্ষন) করে নেয়। সার্চ ইঞ্জিন Crawler এর কাজই হচ্ছে Link to Link তথ্য সংগ্রহ করা এবং সেগূলোকে ইন্ডেক্স করে নেয়া।
অন্যদিকে, Algorithm এর কাজ হচ্ছে, Crawler বা Bot যে তথ্যগুলো সংগ্রহ করেছে সেগুলোকে বিশ্লেষণ করে Content এর Relavancy, Authenticity ও Quality অনুযায়ি সার্চ ইঞ্জিনে র্যাঙ্ক করে দেয়া।
তবে এখানে কোনো রেজাল্টেকে সার্চ ইঞ্জিনের প্রথম পেজে র্যাঙ্ক করার জন্যে Search Engine Algorithm দুটি বিষয়ের উপর গুরুত্ব দিয়ে থাকে।
১। Relevancy
২। Authenticity
আমরা যখন সার্চ ইঞ্জিনে কোন কিওয়ার্ড লিখে সার্চ করি, তখন Crawler তার ইন্ডেক্সকৃত লাখ লাখ পেজ Crawl করে, এবং খুঁজে বেরকরে কোন Content টি এই কিওয়ার্ডের সাথে Relevant, এবং এই সোর্সটি কতটুকু Authntic বা Trusted. সেই অনুপাতে সার্চ ইঞ্জিন Relevant Content টিকে SERPs এর প্রথম পেজে নিয়ে আসে।
এখন আপনি হয়তো আবার বলবেন যে, সার্চ ইঞ্জিন কিভাবে বুঝতে পারে যে কোন Content টি Authentic?
সাধারনভাবে যদি আমরা চিন্তা করি, ধরুন আপনি একটি স্মার্টফোন কিনবেন, আপনার বন্ধু আপনাকে নির্দিষ্ট কোনো মডেলের কথা বললো যে ফোনটি ভালো। আবার আপনি যখন আরো কয়েকজনের কাছে জানতে পারলেন ঐ মডেলের স্মার্টফোনটি সত্যি অনেক ভাল। এতে আপনার মনে ঐ স্মার্টফোনটির প্রতি আস্থা তৈরি হয়ে যাবে, তাই না?। আপনি নিশ্চই ঐ প্রোডাক্টটি ক্রয় করবেন। সহজ কথায় বলা যায়, যে প্রোডাক্টের ভালো রিভিউ বা রেফারেন্স আছে সেটই ভাল বা Authentic প্রোডাক্ট। ঠিক এভাবেই সার্চ ইঞ্জিন কোনো কন্টেন্টের Authentication নিশ্চিত করে।
একটা বিষয় মনে রাখা ভালো, সার্চ ইঞ্জিন সবসময় ইউজারদের সঠিক তথ্য প্রদান করতে চায়। আর তাই Relevancy & Authentication এর অনুপাতে সার্চ ইঞ্জিন তার SERPs নির্নয় করে। অর্থাৎ, যে ওয়েবসাইট বা পেজে রেফারেন্স বেশি, সেই ওয়েবসাইট বা পেজ ততবেশই Authentic বা Trusted। আমাদের SEO এর ভাষায় এই প্রক্রিয়াটিকে “Backlinik Creation” বলা হয়।
ধন্যবাদ
Hamidur Rahman Bappa
Digital Marketing Expert (SEO, SEM, SMM, Youtube)
Google Adwords, Analytic Certified Professional
https://www.facebook.com/HamidurRahmanBappa1/
