by Admin | Feb 1, 2025 | Digital Marketing
Job Title: Hiring Digital Marketing and SEO Intern
Location: Kakrail
Job Type: Internship
Duration: 3-6 Months
Job Description:
We are seeking a motivated and enthusiastic Digital Marketing and SEO Intern to join our growing team. In this role, you will gain hands-on experience in digital marketing strategies, SEO best practices, and content creation. You’ll work closely with the marketing team to help improve our brand’s online presence, drive traffic, and enhance overall SEO performance.
Key Responsibilities:
- Assist in executing digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, etc.)
- Conduct keyword research and analysis to identify opportunities for improving SEO
- Optimize website content for search engines (on-page SEO) and suggest content strategies
- Help in creating engaging and relevant content (blog posts, articles, and social media content)
- Monitor website traffic and performance using tools like Google Analytics, SEMrush, Ahrefs, etc.
- Assist in link-building efforts and outreach for guest posts
- Analyze competitor websites and develop strategies to outperform them
- Support in creating and running email marketing campaigns
- Collaborate with the design team to create visuals for marketing campaigns
- Stay updated with the latest trends in digital marketing and SEO
Requirements:
- Pursuing or completed a degree in Marketing, Business, Communications, or related fields
- Basic understanding of SEO, Google Analytics, and keyword research
- Strong written and verbal communication skills
- Familiarity with social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Creative thinker with attention to detail
- Ability to work independently and in a team environment
- Basic knowledge of HTML/CSS and WordPress is a plus
- Passion for digital marketing and eagerness to learn
What You’ll Gain:
- Hands-on experience in the digital marketing field
- Opportunity to work on real-world projects
- Learning the latest tools and techniques for SEO and digital marketing
- Mentorship from experienced marketing professionals
- A potential full-time offer upon successful completion of the internship
To Apply: Please send your resume, cover letter, and any relevant work samples or portfolios to prothomdigital.com@gmail.com
by Admin | Oct 27, 2024 | SEO
How To Write The Perfect SEO Brief For An SEO Agency
Writing the perfect SEO brief for an SEO agency in Bangladesh is crucial for ensuring that the agency understands and meets your specific needs and expectations. Here is a step-by-step process to help you create an effective brief.
- Start by clearly defining your goals and objectives. Outline what you want to achieve through SEO and the desired outcomes.
- Provide in-depth information about your target audience. Include demographic details, interests, and any specific preferences that will help the agency create SEO-focused content that resonates with your audience.
- Specify your budget and timeline. This information will assist the agency in planning their resources and determining the scope of the project.
- Identify your competitors. Discuss their strengths and weaknesses to guide the agency’s strategy.
- Determine the key performance indicators (KPIs) that will measure the success of the SEO efforts. This could include metrics like organic traffic, page ranking, conversion rate, or engagement.
- Mention any existing SEO efforts, tools, or software you are using. This will help the agency identify gaps and build upon what already works.
- Share guidelines regarding brand tone, voice, and style. Consistency in content creation is vital for maintaining your brand image.
- Include your website’s current performance information, such as traffic, bounce rate, or conversion rate. This will provide a benchmark for the agency and allow them to track the improvements.
By including specific information about your needs, expectations, and available resources, you enable the SEO agency to tailor their strategies accordingly, saving time and ensuring alignment with your goals.
In a well-structured SEO content brief, some key components to include are target keywords, content format (e.g., blog posts, infographics), word count, desired tone, and any additional requirements like meta tags or alt text.
Here are two examples of SEO content briefs:
- Brief Example 1:
– Target Keywords: “best running shoes,” “how to choose running shoes.”
– Content Format: Blog post.
– Word Count: Around 1500 words.
– Tone: Informative, conversational.
– Additional Requirements: Include a list of recommended running shoes, meta description, and relevant alt text.
Writer Feedback: The writer states that the brief provides clear direction and resources to create SEO-rich content.
- Brief Example 2:
– Target Keywords: “digital marketing tips,” “social media marketing strategies.”
– Content Format: Infographic.
– Word Count: N/A.
– Tone: Professional, visually appealing.
– Additional Requirements: Include statistics, visual elements, and a call-to-action.
Writer Feedback: The writer appreciates the concise and specific instructions provided in the brief.
In conclusion, writing the perfect SEO brief involves thoroughly outlining your goals, target audience, competition, KPIs, and budget. By including specific information and key components, you ensure that the SEO agency understands your requirements and can deliver effective results.
by Admin | Mar 23, 2018 | On Page SEO
How to Setup CloudFlare Free CDN in WordPress site!
What is the CloudFlare CDN
In the last article, we talk about How does CDN increase the performance of your site?If you want to learn online marketing especially SEO(Search Engine Optimization) you must know how does CDN benefits to your website. if you have missed the article, then just click on the link.
In this you will see how to setup CloudFlare CDN for your WordPress site. Before dipping the entire process, you need to know what you need to know before.
Firstly; Of course, your domain name registrar must have access to the control panel, because you have to point your domain to the CloudFlare name server. That is, when the visitor’s request for your website, CloudFlare can serve the visitor through the CDN service.
Secondly; You must have access to the WordPress control panel. If you have these two accesses, then let’s start the rest of the process …
Step 1 – Create CloudFlare Account:
Create CloudFlare Account
At first, you have to go to the Official CloudFlare website and need to create an account. At the top right of the site, you will see a sign-up button, which you need to click on a sign-up form, and by filing it sign up the account. It is easy to sign up here, just entering the mail address and password. If you already have an account made in CloudFlare, then just skip this step.
Step 2 – Adding Domain to CloudFlare
Adding Domain to CloudFlare
With an email password entered, you will be requested to add a domain to your account. Now you have to enter your website domain in the blank room below and click the scan DNS record button. After clicking here, it may take a few minutes to scan the DNS record, so be patient.
Step 3 – Checking DNS records At CloudFlare
Checking DNS records
After the above-mentioned scan process has been completed, you will see the scanned report of the third step of your domain. You can enable or disable CloudFlare in different sub-domains. I prefer to enable CloudFlare for your naked domain name and for the WWW sub-domain. This will also work for both naked and un-naked www. domain. Once the domain is selected, click the continue button.
Step 4 – Points your domain to the CloudFlare name server
Points your domain to the CloudFlare name server
After selecting the step above, you will be asked to select a CloudFlare Plan. You choose the free plan and click the Continental button.
Now you will be given the CloudFlare Nameserver, login to your domain registrar control panel, and replace your domain name server with the CloudFlare name server. Note that the control panels of different domain providers are different here. If you do not understand how to change the name server, contact your domain provider or tell me your problem by commenting down. And once again, click the continue button.
50% of your work is finished, now you just need to configure your WordPress site, and it will end all tasks.
Step 5 – Configure CloudFlare WordPress
Configure CloudFlare WordPress
Configuring Cloudflare in WordPress is a simple matter because CloudFlare has a dedicated plugin for WordPress. Just log in to your WordPress control panel and install the CloudFlare plugin. When the plugin installation is completed, then the plugin should be configured now. So, from the Plugin list installed, find the CloudFlare plugin and click on the setting option.
Now you will be taken to the CloudFlare login page, where you will be asked for an email address and API key. To get API Key, click on Get your API Key from here button. You will now be taken to the CloudFlare account, where you will find your API key. After getting the API key, and by entering the email address and API key on your WordPress plugin, click the save button.
Now, you will be transferred to the plugin’s original settings page, where you have to click the Apply button from the default setting option.
I would like to recapture you here to enable the automatic cache option. Just click on the Enable button, the setting will be enabled. Your website is now fully ready. Congratulations to you! You can now see a lot of difference in your site’s loading speed.
so you can easily enable CloudFlare CDN for your WordPress website at free of cost. CDN stores your site’s cache in different locations. But if your site keeps getting regular updates or more, then CDN is not good for use. Because, if you update your site, visitors to different locations will see the old version of your site. Anyway, if you have any questions about CDN, you can tweak me down.
by Admin | Mar 22, 2018 | On Page SEO
How Does Search Engine works?
Search Engine is a very strong program that can find any information on the internet like finding a pearl on the ocean
Online-arketing-bd
Actually, the core duty of a search engine is searching content out on the internet and deliver a qualitative and relevant content based on the keyword or phrase search by any user. Google search engine is very strong in the world then than the other.
For example, when a user search for a content using a keyword like “online marketer in bd” Crawler will analyze thousands of ever visited and qualitative web pages and then it will synchronize those pages through numbering and display the most relevance qualitative results on the front page of SERPs. Crawler also prefer to display authentic content.
Crawler is also known as Bot or Spider. It has very strong algorithm that it can examine content quality and authenticity. But still it is trying to develop its algorithm and making it database an ocean with more content.
Another most important duty of crawler is to index all new content from the internet.
From where crawler collect content?
When a web search is made by any user, crawler made a quarry for the relevance content which is already indexed in its database.
Before showing results search, engine evaluates a lot of different factors (almost 200) to pick the results including how your content is written, what’s your focus keyword, how authenticate your website is by other websites? works before the results. Crawler looks for two most important things when searching for any content.
Relevance:
Crawler is determining to analyze thousands of webpages for the relevance content on the internet. Because, it always tries to show the relevant results on SERPs. It tries to matched the keyword or phrase exactly with the content, and show up on the search engine result pages.
For example: when a user made a web search regarding the keyword like “ SEO Service”, crawler can understand that the user is searching for information about that phrase. So, it analyze those webpages which a has a great relevancy and keyword focus content on this topic and get those webpages on the first page of SERPs.
Again, when a user search for a local keyword like SEO Service in BD” crawler can understand that the user is looking for a SEO service provider near his business. So it took those relevant webpages on the first page.
Authenticity:
2nd point is ‘Authenticity’, which is very important to come up on the first page of search engine. Because, crawler also prefer to get authentic content on the SERPs.
For example, when a web search is made, crawler look for authentic web pages and content.
Now the question can arise that how search engine measure authenticity of a webpage. It’s simple, crawler looks for the reference or vote by another authentic website, we may call this process backlink creation. Another process is review, which is totally depends on the internet users.
by Admin | Mar 21, 2018 | On Page SEO
How does CDN increase the performance of your site?
CDN increase the performance of your site
Everyone likes fast loading websites. Not only your visitors but all search engines, including Google, Yahoo, MSN etc. the search engine also give green signal to fast loading websites. You may have a great website that uses high-quality images, there are many texts if you have created a site in WordPress, then you have installed many plugins there! But as long as you try to work with your site, it will take a long time to load it. And to make your website faster, you will need to do website optimization.
Although the website has many methods of website optimization, in this article I will discuss website optimization using CDN (content delivery network) which is one of the most important On-page SEO factors. And if your site is created in WordPress, you can increase the speed of your site at a free speed, and do not have to deal with the complicated setup process!
What is CDN?
Content Delivery Network
To get a clear idea about CDN, there should be a light discussion about web servers and the Internet. See, whatever the sites you visit on the Internet are physically stored on some web server in any of the countries of the world. Web servers are like computers and computers have special software installed. Now, how do you download any pages from that server using the Internet? – On the Internet, all servers and client computers are tied to the same connection formula.
Now, suppose you have a website yourself; Now you have not been able to host it on your computer, of course, you have to hire a server from a web hosting company and host your site there. the server location of your website can be anywhere on the planet, let’s say your website’s physical server location is in the USA. Just imagine, when a visitor requests for your site in the browser, then your site page load from the USA to reach the visitors’ computer via Ethernet cable or fiber optic cable or satellite.
Although the speed of light is very high, but then there is a speed limit. According to science, no signal or communication system can travel faster than light. And if speed is limited, it means that the visitor’s computer as far from the server computer, it will take time to reach the page on the internet!
Now that your web server is located in the USA, your site will load quickly in the USA, but your site will be slow loading from Asia. or any other continent. Because, To travel to your site pages up to Asia, it will have to cross many oceans, with many types of connections before it can reach you. Now your site may be in the USA, but if you create a Bangla site or target a site to Asia, then there will definitely be more Asian visitors. In this case, you must host your sites on Asian servers to provide faster page load.
But suppose you have a good visitor of your site from USA, Asia, and Russia also, and it’s important to keep all the visitor and give them a faster website. what do you do? , here is the role of content delivery network or CDN. When you connect your site to a CDN network, those networks collect the cached copy of your site and keep them stored on CDN servers in many places around the world.
Now if an Asian visitor wants to visit your site, then he is shown pages from the CDN server located in Asia, the American visitor shows pages from the American server. In this way, the visitors to that location will be able to serve pages from that location, so the site loading becomes much faster. This knowledge about CDN is enough to run a faster website!
What is the CloudFlare CDN?
What is the CloudFlare CDN
From the above paragraphs, you have surely understood, what CDN is and how it works. And if I talk about CloudFlare CDN, then I can understand that “CloudFlare” is a CDN Service Provider. These are the most popular service providers for CDN Provide in the world. There are many CDN servers in the country, which are enough to give your website rocket loading speed.
Already, CloudFlare is not just the CDN, but much more. They offer CDN, and web security, from various website development improvements. They have both free and paid type service, although you can do a lot more with the free service, the paid service will provide you with some more advanced features.
It does not matter in which platform you have created your site, you can use CloudFlare for any website. But if your site is created on WordPress, you can definitely make your site faster with the CloudFlare in a much quicker time.
Click here to learn How to Setup CloudFlare Free CDN on WordPress site?
by Admin | Sep 3, 2017 | SEO, SEO Performance
SEO পারফর্মেন্স এনালাইসিস? SEO Performance Analysis
একটি সাকসেসফুল SEO ক্যাম্পেইন এর একটি গুরুত্ব পুর্ন পার্ট হচ্ছে এস ই ও পারফরমেন্স এনালাইসিস করা। কারন এনালাইজ করার মাধ্যমে আপনি বুঝতে পারবেন আপনার SEO ক্যাম্পেইন কতটুকু সাকসেস হয়েছে, এবং তাতে আপনা বিজনেস গোল কতটুকু অর্জন হয়েছে।
SEO পারফরমেন্স এনালাইসিস
SEO Analysis এর মাধ্যমে শুধু মাত্র বেসি মেট্রিক গুলোই এনালাইজ করা হয় না (যেমন ট্রাফিক কতটুকু বৃদ্ধি পেয়েছে? বা SERP রেজাল্টে অবস্থান কত?) বরং SEO ক্যাম্পেইনের ফলে আপনার বিজনেস গোল কতটুকু অর্জন হয়েছে বিস্তারিত জানা যায়। যার ফলে আপনি বুঝতে পারবেন SEO ক্যাম্পেইন আপনার বিজনেস এর জন্য কতটুকু সফলতা নিয়ে আসতে পেরেছে, এবং কিভাবে আরো বেশি ইফেক্টিভ SEO ক্যাম্পেইন করা যায় সে সিদ্ধান্ত নিতে পারবেন।
SEO ক্যাম্পেইন শুরু করার আগেঃ
SEO ক্যাম্পেইন শুরু করার আগে কিছু বিষয় এনালাইসিস করে রাখা ভালো। কারন, ক্যাম্পেইন করার পর SEO পারফরমেন্স মেজারমেন্ট করতে সহজ হবে।
ওয়েবসাইট এনালাইসিস এর জন্য আমরা কিছু অনলাইন টুল ব্যবহার করে থাকি। তবে সবচেয়ে জনপ্রিয় এনালাইসিস টুল হচ্ছে Google Analytics টুল। কারন, সঠিক ডাটা এনালাইসিসের জন্য গুগল অ্যানালিটিকস সঠিক তথ্য দিতে পারে। তাই আপনাকে সঠিক ভাবে গুগল এনালিটিকস টুল ইনস্টল করে নিতে হবে।
গুগল এনালিটিকস টুল কিভাবে কাজ করে সেটা নিয়ে পরে আলোচনা করবো। তবে SEO ক্যাম্পেইন শুরু করার আগে যে বিষয়গুলোর উপর লক্ষ করা প্রয়োজন সেগুলো হচ্ছে…
১। টোটাল ট্রাফিক
২। অরগানিক ট্রাফিক
৩। বাউন্স রেট
এই বিষয়গুলো এনালিসিস করলেই আপনি ওয়েবসাইটের বর্তমান অবস্থা বুঝতে পারবেন। কারন, SEO ক্যাম্পেইনের মূল লক্ষই হচ্ছে অরগানিক বা ন্যাচারাল ট্রাফিক ব্রদ্ধি করা, এবং সেই ট্রাফিক টার্গেটেড ও রিলেভেন্ট কিওয়ার্ড সার্চের মাধ্যমে SERP রেজাল্ট পেজ থেকে ডিরেকশন দিয়ে নিয়ে আসা। যার ফলে এঙ্গেজমেন্ট বৃদ্ধি পায় এবং বাউন্স রেট কমে যায়।
