SEO Case Study of Moon Gallery: Scaling Organic Traffic by 400% in 12 Months
The Results From SEO Campaign
Looking at the 12-month performance data:
| Metric | Achievement |
| Total Clicks | 256,786 |
| Total Impressions | 3.32 Million |
| Average CTR | 7.7% (Industry avg is often 2-3%) |
| Average Position | 5.2 (Top of Page 1) |
Key Takeaway: We didn’t just get them to the first page; we ensured they stayed there. A 7.7% CTR means our snippets are more enticing than their competitors’, driving more sales without spending a taka on ads.
1. The Challenge
When Prothom Digital took over, the site had stagnant visibility. Despite having quality products, Moon Gallery was buried under competitors in search results. Key issues included:
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Low organic impressions (under 5k daily).
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Inconsistent ranking for high-intent keywords.
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Poor click-through rates (CTR) due to unoptimized meta-data.
2. The Strategy
We implemented a three-pillar SEO framework:
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Technical Optimization: Cleaned up site architecture to ensure Google could crawl the product categories efficiently.
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Content Dominance: Targeted “buying intent” keywords specifically for the Bangladeshi market, focusing on jewelry trends and gift-giving.
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Authority Building: Improved the site’s trustworthiness through high-quality backlink acquisition and optimized Google Business profiles.
3. The Results (By the Numbers)
Looking at the 16-month performance data:
| Metric | Achievement |
| Total Clicks | 256,786 |
| Total Impressions | 3.32 Million |
| Average CTR | 7.7% (Industry avg is often 2-3%) |
| Average Position | 5.2 (Top of Page 1) |
4. The Growth Narrative
The graph clearly shows a pivotal turning point around January 2025.
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Phase 1 (The Foundation): Steady growth while fixing technical debt.
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Phase 2 (The Surge): Impressions and clicks began to sync upwards as content started ranking for high-volume terms.
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Phase 3 (Stability): Maintaining a dominant average position of 5.2 despite seasonal market fluctuations.
